Most Read Blog Posts of 2011

I’ve been seeing people list their “most read” blog posts for 2011 and in typical copycat fashion, I’m going to do it too! Except I didn’t blog that much in 2011. Not as much as I had hoped so I’m not going to post a top 10....

Duped by Borders – Wording is Everything.

First off, I don’t hate Borders. I don’t even want to see them go out of business. I was pretty quick to advance through the mourning stages upon hearing of their soon-to-be closure. I knew that a closing book store means I can stock up on books for quite...

Twitter Fail: @Safeway

Recently I heard that Safeway landed a verified account status on Twitter and they were also doing a “Promoted Who to Follow” on Twitter. Having spent over 3 years there in a previous work life, I decided to see what they were doing in the landscape of...

When Personal Brands and Corporate Brands Conflict

The American dream leads us to strive to reach our goals and for many Americans, their goal is to be an entrepreneur. I’m a firm believer of be yourself, but sometimes you need to hide the real you from what people can find. Here is a perfect example of when...